Story discovery
Find the meaningful angle behind the requested campaign.
STATIC Story Fit
The assessment of what makes a subject’s moment worth a story.
INSIDE STATIC STORY FIT
Purpose, systems, and connections.
Story Fit looks beyond a requested promotional placement to the human interest, originality and supportable facts behind it. A release can be the occasion while the person’s actual story gives readers a reason to care.
Substantiation
Check that the central claims can be supported.
Editorial fit
Assess whether the subject and material can become worthwhile work.
How it connects
Payment does not guarantee acceptance or substitute for a legitimate, publishable story.