Strategy
Different hook structures can be explored.
Contextual development of the hook’s musical and lyrical job.
INSIDE STATIC HOOK LAB
Hook Lab compares approaches such as repetition, question, response, melodic lift and contrast. Memorability, singability and section role are examined in the actual record.
Different hook structures can be explored.
Contour, clarity and singability connect to the song.
The hook creates the intended contrast and meaning.
Hook analysis does not produce a guaranteed hit score or replace the artist’s taste.