Campaign identity
The subject and commercial relationship stay attached to each deliverable.
Spotlight Campaign Graph
One connected campaign across stories, assets, rights, placements and results.
INSIDE SPOTLIGHT CAMPAIGN GRAPH
Purpose, systems, and connections.
Campaign Graph links client, subject, commercial relationship, contributors and content versions to their distribution. One story can travel through several media without becoming unrelated campaigns.
Distribution
Platforms, audiences and calls to action connect to their assets.
Results
Analytics remain attributable to the campaign and version that produced them.
How it connects
Distribution does not erase the disclosed commercial relationship or automatically grant access to every STATIC surface.