Before launch
Price, quantity or window, limits, allocation, eligible markets and other material terms are established together.
Release Rules Lock
A release’s material rules are fixed before the public launch begins.
INSIDE RELEASE RULES LOCK
Purpose, systems, and connections.
Release Rules Lock preserves the price, supply condition, allocation mechanics and eligibility terms under which people enter a release. It prevents the rules from drifting while customers compete for access.
During the release
The published allocation relationship remains consistent rather than quietly shifting inventory or privileges partway through.
Visible exceptions
A necessary major change is disclosed with an explanation; restarting a release can be considered when fairness requires it.
How it connects
Operational urgency does not justify hidden changes to the promise participants relied on.